Two of Australia’s most iconic homegrown personalities, Hamish Blake and Zoe Foster-Blake, are helping to inspire travellers to book their next domestic holiday as part of Tourism Australia’s latest campaign launched today.
The latest iteration of Tourism Australia’s Holiday Here This Year campaign, which was first launched in January, aims to get Australians travelling safely across the country to provide a much-needed boost to tourism businesses and operators.
Tourism Australia Managing Director Phillipa Harrison said that with domestic restrictions lifting and consumer confidence improving, now was the perfect time to inspire those Australians who are able to, to plan and book their next holiday.
“Our Holiday Here This Year campaign is all about galvanizing Australians to support their fellow Australians by booking a holiday wherever they can around the country,” Ms Harrison said.
“With the peak summer travel period just around the corner, it is crucial that we continue
Travellers to some destinations around the world face fees of £30 to upload a single photograph, new research has revealed.
Plusnet Mobile customers would have to fork out £30 to post a single 5MB photo whilst BT, Tesco and Virgin Mobile customers could all have to pay £25 to upload a photo while travelling in Japan, according to data from Which?.
Those travelling outside of the EU – although, mostly on hold because of the coronavirus pandemic – face a range of rules, restrictions and enormous charges when using their phone.
Some also face having their phone suddenly blocked once they hit their monthly cap – preventing them from making or receiving important calls.
Japan is one of the countries the UK Government has prioritised for post-Brexit trade talks
Which? is calling for trade deals to extend free mobile roaming beyond Europe, which would remove the extra cost and inconvenience
Hamish Blake and Zoe Foster-Blake have fronted today’s relaunch of Tourism Australia’s ‘Holiday Here This Year’ campaign, aimed at reinvigorating a struggling domestic tourism market as COVID-19 restrictions continue to ease.
The M&C Saatchi-created campaign, filmed over Zoom, builds upon the ‘Holiday Here This Year’ platform launched in January, the first significant domestic marketing push since 2013 in response to the bushfires. Just a couple of weeks earlier, the $15m Matesong campaign starring Kylie Minogue was pulled; promoting Australia to Britain became unfeasible in the context of the bushfire crisis.
But a couple of months after Tourism Australia first asked locals to ‘Holiday Here This Year’, the pandemic’s impact closed not just international, but domestic, borders, and any kind of travel was rendered not only risky, but forbidden.
Blake and Foster-Blake are part of a new campaign which will roll out across the next year
Hamish Blake and Zoe Foster-Blake have been enlisted by Tourism Australia to front their new $7 million campaign, urging Australians to – you guessed it – take a holiday at home.
The new campaign, which hopes to claw back at the one billion dollars lost each and every month from the tourism sector as a result of the ongoing international and state border closures, features the popular duo deciding where in Oz they’d like to visit.
Appearing on Channel 9’s Today show, the pair – who are parents to Sonny, 6, and Rudy, 3, explained the one spot at the top of their travel list.
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“I need somewhere warm and sunny,” Foster-Blake told hosts Karl Stefanovic and Allison Langdon.
“And with turquoise water … so I’m thinking the Top End.
“I’m a big fan of anything rugged. Whether that’s coastal
Home affairs minister Peter Dutton says he is “absolutely confident” he has not broken any donations laws.
The Queensland opposition leader, Deb Frecklington, is facing questions today over a dinner where she and Dutton were guests, that was attended by property developers. It is illegal to obtain donations from property developers in Queensland, but Frecklington said none of the property developers present actually made donations.
And that ends the Morrison and Dutton press conference.
If there’s one, thin silver lining to the overseas travel bans, it’s that limits on holiday options mean more Australian destinations are being given their chance to shine.
No longer competing for our attention with the glittering cities, unique landmarks and spectacular beaches beyond our own shores, interest in domestic destinations and tourist sites is surging — in places where travel is allowed, from people who are able to travel — as we head into summer holiday season.
To provide inspiration to people who will be holidaying locally this year and into next, Webjet has asked its customers to share their favourite undiscovered destinations.
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About 2000 Aussies shared their favourites in Webjet’s “Show us your Australia” campaign, and it’s unearthed some true little-known gems that are worthy of more people’s attention.
This story is part of ourNew Standardseries, examining where travel is headed. Read more about how we define the New Standardhere.
From the news coverage of Australia’s apocalyptic bushfires early this year, you couldn’t be blamed for thinking the entire place had burned to the ground. I arrived in New South Wales, the country’s most blaze-ravaged state, in mid-March, expecting devastation. But barely a month after the last flames had been put out, there were already signs of renewal. Amanda Fry, founder of Wild Food Adventures, a travel outfitter that designs culinary-focused nature experiences, showed me around Kangaroo Valley, a wildlife haven 90 minutes south of Sydney, where rock wallabies, wombats, and echidna had started to return. In nearby Morton National Park, vibrant green shoots sprouted from trees charred to the color of obsidian, and emerald cycads, palmlike plants dating to Jurassic times, bloomed from singed trunks.