Samsung head of mobile user experience Yoojin Hong says that the new Galaxy Z Fold2 foldable, which went on sale Friday, embodies Samsung’s pursuit of richer and more personal interactions with technology–something she says the pandemic has made even more of a priority. I talked to her about how Samsung’s view of mobile user experiences has changed over the years, and about the considerations that were top of mind when the user experience team at Samsung started to think about foldable designs.
Hong is a 25-year veteran of the user-experience industry. Prior to joining Samsung, she gained experience in consumer devices and mobile platforms at BlackBerry, Adobe, and Sun. In her career, she has seen smartphones grow to become the most popular and essential consumer electronics product around the world. Precisely because smartphones are so widespread, she says, thinking about user experience has to be done in such a way