By Lauren Ferri For Daily Mail Australia
23:21 12 Oct 2020, updated 23:51 12 Oct 2020
- Hamish Blake and Zoe Foster-Blake are in brand new Tourism Australia campaign
- The celebrity couple are in lockdown in Melbourne along with five million others
- But they are now encouraging Australians to book their next domestic holiday
- The campaign, Holiday Here This Year, urges people to go to new destinations
Tourism Australia has spent $7million on a brand new campaign starring Hamish Blake and Zoe Foster-Blake to push people to take regional holidays.
The homegrown power couple are in lockdown in Melbourne, but are still urging travellers to book their next domestic holiday.
Stage four restrictions have been in effect across metropolitan Melbourne since August 2, meaning five million people have been unable to leave their house, let alone take a vacation.
The campaign, Holiday Here this Year, launched on Tuesday across print, social
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Whether you run a guest house, a game farm, an eatery, an adventure attraction or a transport service, the national lockdown has probably been hard on your tourism or travel business. As the country’s lockdown restrictions ease to level 1, you are no doubt looking forward to being able to welcome guests back to your destination.
Just ask one of our customers, Vinolia Masera, founder of travel and leisure portal, Limpopo Guide, who says:
“Having a small start-up business in the tourism industry has been challenging during lockdown. With the easing of lockdown restrictions to level 1, a lot of businesses will be able to bounce back and start making money again, so they will potentially have the means to invest in marketing again.”
After the long hiatus, you may have deactivated many of your marketing plans and campaigns. One place where travel and tourism businesses can help their business
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