Amazon is looking to kickstart holiday shopping early this year
NEW YORK — Amazon is aiming to kickstart the holiday shopping season early this year.
Prime Day, which will run from Oct. 13 to Oct. 14 this year, is sure to put pressure on rivals to offer deals around the same time. In past years, Walmart, Best Buy and Target have offered their own online discounts during Prime Day. In fact, Target announced on Monday it was also holding a two-day sale event on Oct. 13 and Oct. 14.
Amazon started the sales event in 2015 as its answer to Singles’ Day, a shopping holiday in China popularized by Chinese ecommerce company Alibaba. Prime Day has become one of Amazon’s biggest shopping days, since it offers some of its deepest discounts of the year.
Amazon also sees it as a way to get more people to sign up for its Prime membership, since only those paying $12.99 a month or $119 a year can access the deals.
The company said Amazon Prime members in 19 countries will get access to deals this year, including two new ones: Brazil and Turkey. It already held Prime Day in India this summer.