| The Daytona Beach News-Journal
While the face of breast cancer is ever-changing as more people are diagnosed each year with the potentially deadly disease, there is one person who has been the face of advocacy for nearly a decade, leading the charge to help those affected. Serving as the director of AdventHealth Palm Coast’s Foundation, John Subers has made it a mission to help the hospital connect with community partners and local municipalities to support and advocate. Approaching the annual 5K fundraiser on Oct. 11, this year’s new vibe offers a chance to increase the reach and impact through the virtual event.
Why did the Pink Army 5K start?
The Pink Army 5K started in 2010 as part of the City of Palm Coast running series to help raise money and awareness for breast cancer. The event continues to increase in popularity thanks to generous community support. It’s estimated that we had over 1,200 participants in all of our festivities during last year’s event.
What kind of impact has the event and campaign had on helping women who are dealing with breast cancer?
Each year, the donations collected are put into the breast cancer care fund. These funds directly impact Flagler County residents by providing cancer-related education materials, general cancer screenings and cancer diagnostic tests to qualified individuals who are uninsured and seeking assistance. Since 2010, our Breast Cancer 5K has directly impacted over 577 patients and provided more than 900 procedures.
Supporters are preparing for this year’s event and noticed a new name. What’s changed about the event and why?
Our name changed this year to the Pink on Parade 5K so that we could join forces and make an even greater impact with other AdventHealth facilities. Through social media, all AdventHealth campuses and participants can join together for a wonderful cause. As a health care system, we have raised $928,541, had over 15,000 participants and supported over 1,500 individuals through their breast cancer journey.
How will the live broadcast connect the virtual 5Kers?
We have a number of great partnerships here in Flagler County. Our presenting sponsor once again is the News-Tribune. The News-Tribune will help with pre-event promotion as well as a post-event recap.
The City of Palm Coast will help connect us with their network of active supporters.
Be sure to tune into 92.7 THE BEACH on Sunday, Oct. 11. We will have a live broadcast starting at 7:30 a.m. We will also have an in-studio “host” that will start our virtual race, share patient and physician testimonials and pull everyone together for an uplifting event. If people download the WNZF app, they can participate worldwide!
To register for the event, please visit www.PinkonParade.com.
You have some great support and volunteers, including the local municipalities. Why do you think this is such a beloved event and cause?
We have always had a lot of community support for this event. Community members, civic organizations, Flagler County schools and businesses are among those who rally and create teams. Women United of Flagler County has always been a wonderful partner recruiting participants and creating buzz. Glam Studio also is providing a donation to the breast cancer care fund throughout the month of October and has been supportive of our annual run. We truly appreciate all of those who support this important initiative.