by Karen Rubin
Travel Features Syndicate, goingplacesfarandnear.com
With all that is impacting mountain resorts, from wildfires to COVID-19, the major ski resort companies are focusing on drive-markets and alleviating uncertainty with pass flexibility and refundability, as well as significantly changing mountain operations to incorporate the highest health protocols.
Here in the Northeast, Ikon Pass, the seasonal pass program of Alterra Mountain Company (most famous for Aspen and Snowmass mountains, but the owner/operator of 15 others and partnerships with dozens more around the nation and worldwide), is expanded with the addition of Windham Mountain, in New York’s Catskill Mountains, an easy drive from the New York metro and Long Island. This is in addition to Stratton, Sugarbush Resort, and Killington in Vermont, giving the Ikon Pass that much more value to Northeast skiers.
Alterra Mountain is not just prioritizing access for season pass holders in order to tightly regulate the number of daily lift tickets that will be available, but eliminating day tickets and walk-up window sales; the sale of some undated lift ticket products will be discontinued until further notice. While it is not instituting an advance reservation system at the 15 destinations that Alterra Mountain owns and operates, the dozens of partner resorts may have their own advance reservation protocols this season (check the sites).
“The pandemic has disrupted our lives in so many unpredictable ways,” Rusty Gregory, Alterra Mountain Company’s Chief Executive Officer, stated. “Medical professionals and scientists tell us that this constantly changing dynamic will likely continue until effective vaccines and therapeutics are developed and become available to the general public. Alterra Mountain Company and our destinations are committed to staying on top of the inevitable changes to come as best practices and health regulations throughout the two countries, six states, three Canadian provinces and 15 mountain communities in which we operate rapidly evolve. Our teams will communicate these changes to you as soon as possible so we can all adjust and plan accordingly.”
This year, to address the extraordinary conditions, Ikon Pass introduced Adventure Assurance, free for all passholders, designed to alleviate uncertainty and provide flexibility for the 20/21 passes.
Ikon Pass holders may elect to defer the purchase price paid for their unused 20/21 Ikon Pass to the 21/22 winter season. Or, if passes are used and there is an eligible COVID-19-related closure at any North American Ikon Pass destination, Ikon Pass holders will receive a credit toward a 21/22 Ikon Pass based on the percentage of days closed, more details below. Expanded Adventure Assurance coverage is free and included with every previously purchased 20/21 Ikon Pass and new 20/21 Ikon Pass purchases. (Details and terms and conditions at the Adventure Assurance Program page and Ikon Pass FAQ.)
“We understand that there is still pass holder uncertainty around winter 20/21, and we aim to offer Ikon Pass holders peace of mind and more time to make the best decisions,” said Erik Forsell, Alterra’s Chief Marketing Officer. “Pass holders can ski a little, ride a lot, or defer the purchase price of their unused 20/21 Ikon Pass, we’ve got them covered. We look forward to next winter, sweet days await us.”
The different Ikon Pass products include Ikon Pass, Ikon Base Pass, Ikon Base Pass with Jackson Hole Mountain Resort & Aspen Snowmass Access, and Ikon Session Pass 4-Day. The Ikon Pass is on sale now at www.ikonpass.com.
Ikon Pass continues to expand access across North America with the addition of Mt. Bachelor in Oregon and Windham Mountain in New York for the 2020/2021 season, bringing the total number of destinations accessible on Ikon Pass to 43.
Ikon Pass holders will have access to seven days each at Mt. Bachelor and Windham Mountain with no blackout dates, and Ikon Base Pass holders will have access to five days each, with select blackout dates.
Just two and a half hours north of New York City, Windham Mountain boasts 285 skiable acres across 54 trails serviced by 11 lifts, six terrain parks, an award-winning snowsports school, Terrain Based Learning™, lodging, on-mountain dining, an Adventure Park, a full-service spa, and sunset skiing (on select nights during the season), all in a private-club like atmosphere. In summer, Windham offers the Windham Mountain Bike Park famous for its World Cup course and a three-mile-long beginner trail and Windham Country Club with an 18-hole public golf course.
Ikon Pass Gives Access to 43 Destinations
The 43 destinations on the Ikon Pass span the Americas, Europe, Australia, New Zealand and Japan and include such iconic mountain resorts as Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile.
Special offers are available at CMH Heli-Skiing & Summer Adventures, one of the world’s largest heli-skiing and heli-accessed hiking operations. For more information, visit www.ikonpass.com.
In addition to the 15 year-round mountain destinations, one of the world’s largest heli-ski operation and the Ikon Pass program, Alterra Mountain Company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses out of its Denver, Colorado headquarters. For more information, visit www.alterramtnco.com.
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