Kenya is a rich tourism destination. Year in, year out, dozens of tourists flood the country, hoping to experience what Kenya offers. Second to agriculture, tourism is the highest source of foreign exchange. The tourism sector is diverse, offering numerous opportunities for locals and expats who want to make a living. While there are a variety of ways to make money from this industry, one of the best ways is to start a tour company. In the entire process of how to start a tour company successfully in Kenya, the most important thing to note is how to do it within the confines of the law.
Kenya offers beach tourism, adventure tourism, agritourism, ecotourism, business tourism, sports tourism, amongst others. With all the picturesque places available for relaxing and the tranquil environment on offer, a visit to the country is a must. If you are wondering, “How much does it cost to start a tour company?” here is everything you need to know about all the costs you will incur and the documents you will need.
How to start and run a tour company in Kenya
You don’t need conventional training to start a tour company in Kenya. What you need is sufficient proof that you will hire amongst your staff, an individual who has gone through the training required in tours and travels. Once you fulfill this requirement, you will be eligible to receive a tourism licence.
To start a safari tour company, the primary areas of focus you will need to keep in mind include the following:
1. Name your company
You will need a name befitting your brand. It should be easy to remember and you can choose from any language agreeable to you. Don’t be afraid to experiment with a few ideas before you settle on what is best. Family and friends are excellent people to bounce ideas off of.
2. Make it official
Once you have the name, the next step is to register it. You will need a few things to make it happen. The names, post office box numbers, and occupations of the directors, to name a few, are among the things you need. Then use the company’s certificate of incorporation to apply for a tourism license.
3. Build a memorable brand
Although Coca Cola has been around for ages, you will still find the company marketing the beverage non-stop. This is because marketing could make or break you as a business. The good news is that in the age of cell phones and social media, the right strategy could help you build your business.
4. Make it your business to know your business
Learn how to set up and run an office. Identify the different departments you will need, for example, accounts, communications, public relations, etc. It is essential that all the departments work smoothly and with each other for the office to be efficient.
5. Create attractive packages
Do some research and identify places that people would like to travel to. For instance, you could have a package that involves all the Eastern African countries at an affordable price and another that consists of touring six different European countries.
6. Offer varied pricing plans
In this kind of business, you have a large pool of clients to choose from. Identify the market that you want to appeal to and develop pricing plans to get you the clientele you wish. Your packages could also have a tier with the highest-priced package having the most perks.
7. Expand your connections and valuable networks
Aim to collaborate with key stakeholders in the tourism sector. Packages will need you to work together with parks, hotels, museums, or galleries, which means you have to establish a suitable working environment with these key players in the industry.
8. Provide efficient and reliable means of transport
Whether it’s road, air, or water, your means of facilitating the transport of your clients should be in excellent condition and with qualified handlers. For example, if your clients expect a four-wheel vehicle, let them experience the four-wheel vehicle and nothing short of it.
9. Make travel agents into your allies
Travel agents will go a long way into helping you get clients. They are more conversant with the trade, and for a commission, they will help you look for clients even in places you didn’t think were possible. They will also help promote your packages to willing tourists, both domestic and international.
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Tourism business ideas in Kenya
As said earlier, the tourism sector in Kenya is diverse. Anyone hoping to start a tours and travel company in Kenya can choose from sandy beaches and warm weather to the savannah with its majestic wildlife.
A weekend spent with the native tribes of Kenya is also an experience that many foreign nationals would love. They would enjoy paragliding in the Rift Valley. All these are possible business ventures.
You might wonder, “How do tour companies make money?” When you are in this kind of business, you have working relationships with key players in the tourism industry. These include accommodation establishments, travel providers whether land, water, or air, and travel insurance providers. All these are revenue streams for anyone wanting to venture into the business.
How do you sell tours?
Selling tours is all about marketing strategies. Make sure that your business is on everybody’s lips and that it stays on peoples’ minds. The best thing about these times is that you have an array of marketing avenues to choose from; most especially social media.
Most people now have phones with access to social media platforms like Facebook and Instagram. Take advantage of this. It can be inexpensive, as you only need to access the Internet.
If money can allow, take advantage of influencers and come up with ways to gain more traction to your tours and travel company and its services. An official company website would also go a long way towards cementing your presence in the game.
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Where to find tourism licence Kenya services?
Tourism licence Kenya services are offered by the Tourism Regulatory Authority. There is a page on their official company website that has all the required documents for getting the licence.
Once you pay for the permit, the Tourism Regulatory Authority issues you with a tourism licence depending on the category and the number of days you will need to wait for it.
A travel and tourism business is a viable profit-making venture. Kenya was the first country awarded the “Safer Tourism Seal” during this coronavirus pandemic. That should tell you something. Tourism is a lifeline for Kenya, and the government has earned every accolade it has received. See how this path would fair for you
How much does it cost to start a tour company?
How much does it cost to start a tour company? The cost varies depending on the type of company you start. However, you need to have the right information and knowledge of setting up a tour and travel company to reap massive returns.
How do I start a tour and travel company in Kenya? If you were asking this question, hopefully, this guide on how to start a tour company successfully in Kenya has shed some light.
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