Shake Shack’s  (SHAK) – Get Report comparable-sales numbers are turning around, Loop Capital analyst Lynne Collier says, initiating coverage of the burger chain at buy with a $78 share-price target.

The New York company’s comparable sales have hit bottom and a “brand transformation” has begun, the analyst said, according to The Fly.

Shake Shack has done well in curbside and digital sales, which should trigger “outsized” sales comparison in the intermediate term, she said. 

Worries about the company’s urban focus at a time when people are fleeing to the suburbs to escape the coronavirus have been priced into the stock, Collier said.

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