Melonee Hurt, Special to Nashville Tennessean, USA TODAY NETWORK newsrooms in Tennessee
Published 5:00 a.m. CT Oct. 4, 2020 | Updated 11:06 a.m. CT Oct. 4, 2020


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For the third year in a row, Conversion Interactive has been named one of Middle Tennessee’s Top Workplaces in the small business category. The Brentwood-based recruiting and retention agency is run by Kelley Walkup and Joanne Hazelwood, who lead a team of 60 employees to deliver “mind-blowing” experiences for their clients.

More than 25 years ago Conversion started as a newspaper placement business with a different name and a different focus. It then shifted its focus to matching drivers and fleets by creatively rebuilding the way organizations approach recruiting and retention in the transportation industry. Today, the company builds innovative recruiting and retention plans designed to produce cost savings in the transportation industry, but also in other industries worldwide.

 “In today’s digital world, converting impressions to clicks, clicks to leads, and leads to hires is the name of the game, and we’re confident our process and strategic approach is the best in the industry,” Marketing Account Executive Parker Bohn said.

But the heart of the company stems from its employees. The company has been bought and sold several times, but in 2015, the company was purchased by Walkup and Hazelwood to bring it back to being a small, private company again.

The winners: See the complete list of 2020 Top Workplaces winners

The company values the two women executives have put in place include delivering a mind-blowing client experience, teamwork at its finest, headquarters of fun and idea-makers in motion.

The culture of having fun while working hard was a top reason employees love working for Conversion.

“We continually invest in our culture and always ask how we can do better for ourselves and our clients,” one employee said. “Even when the work is challenging, we still take time to have fun at work and keep morale high. There is so much freedom to be creative in this role and new ideas are always encouraged and explored. The people at Conversion are smart, kind, and respectful and we’re always willing to help one another out.”

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Another employee said they enjoy being at the office every day.

“My team is creative and innovative. There is never a time where we feel like we can’t accomplish our goals. All of the managers have open-door policies. If we are having issues or frustrations, you can go to any manager in the company, even if it’s not your direct leader. I love that we have a culture that encourages people to have fun and love their jobs. The work itself can be stressful, but we put work-life balance first. This means a lot to our employees.”

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