The Salvation Army is facing near insurmountable odds this holiday season

Noble Horvath

© Provided by KRCR Chico-Redding Due to the COVID-19 virus, the money collected nationally through the red kettles is at risk of being considerably lower than in previous years. Now more than ever, The Salvation Army is asking Northern California communities to band together and donate to a worthy cause. The […]





© Provided by KRCR Chico-Redding


Due to the COVID-19 virus, the money collected nationally through the red kettles is at risk of being considerably lower than in previous years. Now more than ever, The Salvation Army is asking Northern California communities to band together and donate to a worthy cause.

The effects of COVID are the biggest obstacles the organization faces. Retail stores are closing, consumers are carrying less cash and fewer coins, there has been a significant drop in foot traffic, and the national coin shortage could mean the Salvation Army sees a drastic decrease in the funds raised this year. 



a sign in front of a building


© Provided by KRCR Chico-Redding


For the first time in 130 years, the non-profit organization is starting its annual holiday fundraising campaign early. Due to COVID and the devastating wildfires, the number of those in need is expected to grow exponentially this year. By starting to collect donations early, the organization hopes to combat this expected rise.

Based on the recent increase in services provided in response to the pandemic, the organization could potentially serve up to 155% more people this year.

The nonprofit is making it safer and easier than ever to donate to support the most vulnerable in Nothern California. They are implementing new methods to donate:

  • Enlist in Love’s Army with a sustaining gift of $25 per month
  • Give online or through the new Virtual Red Kettles, which launch on October 15
  • Donate digitally with Apple Pay or Google Pay at any red kettle in Northern California
  • Ask Amazon Alexa to donate by saying, “Alexa, donate to The Salvation Army,” then specify the amount
  • Give any amount by texting KETTLES to 91999
  • Donate physical gifts in bulk
  • Adopt additional Angels to give hope and joy to kids and families through The Salvation Army’s Angel Tree program

Every donation provides help and hope to those in need, and all gifts stay within the community in which they are given. To learn more about how you can help this year, click here. 

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