As part of an ongoing monthly series with Twitter, Branding in Asia brings you the Top Twitter Ads from around the Asia Pacific. First up, are the top ads in August.
According to Twitter the brands and industries that particularly stood out for the month range from beauty (NIVEA PH), entertainment (Spotify IN, JOOX ID, PlayStation ANZ), connectivity (Optus AU, TM Tambayan PH, Workday), and food (Big C TH, Mister Potato MY, Magnolia Milk & Dairies TH).
Connectivity remains key for this travel-unfriendly summer, with people remaining cautious, preferring to opt for brands that help keep them well fed and entertained at home.
Twitter told us that the best performing videos this August typically shared the following in common:
- The content was short and sweet, with one clear USP or call-to-action as the focus – the
videos weren’t cluttered with too many messages. - Branding and products played a prominent role and were present from the start. And the
videos weren’t reliant on sound – many employed techniques such as closed captions to
ensure viewers were able to fully appreciate the narrative regardless of how or where
they were watching. - For brands looking to capitalize on the prominence of video, remember to consider how
easily your communities can consume your content – stories and authenticity are
important, but preferably in bite-sized chunks.
Experience a new world of immersion on #PS5
— PlayStationAU (@PlayStationAU) August 20, 2020
Kata siapa kalo lagi stuck ga ada jalan keluarnya? Lemesin dulu hyung~ sambil dengerin lagu sesuai #KataHati.
Yuk, download JOOX sekarang~ https://t.co/sIoDK1N2Xv pic.twitter.com/nWsne6XYIi— JOOX Indonesia (@JOOX_ID) August 13, 2020
Sabayan ang SB19 sa LSS na ‘di na-e-expire! ? Watch the full music video at https://t.co/PsDAOOxEKP! ?#NoExpiryAngFun with #TMFunSagad10! Dial *143# or download the TM app and choose FUNSAGAD. pic.twitter.com/4TAaNsD6Be
— TM Tambayan (@tmtambayan) August 8, 2020
ด้วยความอิหยังวะของเบลล่า หนังบ้านทรายทอง เวอร์ชั่นบิ๊กซีแบบเต็มๆมาแล้วจ้า
พจมานจะโดนกลั่นแกล้งยังไง ชายกลางจะฮาแค่ไหน รีบดูกันให้หายคิดถึงไปเลย#บ้านทรายทอง #บิ๊กซี #BigC #เบลล่า #น้าค่อม #พจมาน2020 #ชายกลาง #อิหยังวะ pic.twitter.com/J7WWADQknk— Big C Thailand (@BigCThailand) July 14, 2020
Can your natural deo whiten like this? Try NIVEA Whitening Hokkaido Rose Deo Essence 0% Alcohol with 36x more anti-oxidants for natural and effective whitening. Time to say yasss to whiter underarms! #ComeIntoFullBloom
— NIVEA Philippines (@NIVEA_PH) August 20, 2020
Alamak! Ada monster mengganas pulak. Nasib baik ada Syok Wave Amigos datang untuk menyelamat. Boleh ke diorang ni selamatkan kita dari monster yang tengah lapar ni? Tengok la sambil layan Syok Wave, kerepek kentang crinkle cut terbaru dari Mister Potato! #MisterPotatoMY #SyokWave pic.twitter.com/CV3u05ZU8A
— Mister Potato (@Mymisterpotato) August 13, 2020
#อร่อยหอมมันขั้นเทพ #ต้องลอง #แมกโนเลียมิลค์กี้ส์ #นมอัดเม็ด2ชั้น มากับความอร่อย หอมม มัน ขั้นเทพ เพราะใช้ #นมผงจากนิวซีแลนด์100% อร่อยได้ 3 รส คลาสสิคมอลต์ สตรอเบอร์รีโยเกิร์ตฮอกไกโดมิลค์ เคี้ยวสนุก 2 ชั้นหอมรสนมแบบมันๆ รีบซื้อมาลองเลย หาซื้อง่ายที่ 7-Eleven 10 บาทเท่านั้น!? pic.twitter.com/hCDIXoBrU4
— Magnolia Milk & Dairies Thailand (@Magnoliamilkth) July 9, 2020
Every relationship begins with a conversation ?
Listen to The #MichelleObamaPodcast free, only on @Spotify.
— Spotify India (@spotifyindia) July 29, 2020
Get future ready with the all new Samsung Galaxy Note20 Ultra 5G, plus bonus Galaxy Buds Live. Pre-order today on a 12, 24 or 36 month device plan. 5G rolling out in selected areas. Check optus/com.au/5Gcoverage
— Optus (@Optus) August 7, 2020
The backbone of an agile company is an agile finance, HR, and planning system.
— Workday (@Workday) August 28, 2020