Myrtle Beach was named the 5th most popular fall 2020 travel destination, according to a Tripadvisor study.

The study looked at top U.S. Destinations for fall 2020, based on year-over-year growth for domestic hotel bookings, according to the report. Key Largo, Fla., Key West, Fla., Atlantic City, N.J., and St. Pete Beach, Fla., round out the top four.

“We are pleased to be in Tripadvisor’s top 10 U.S. destinations for fall travel and we are grateful people continue looking at Myrtle Beach as they make their travel plans,” said Karen Riordan, president of the Myrtle Beach Area Chamber of Commerce via email. “While this has been an extremely difficult year for the entire tourism industry, it is clear that many people still want to travel, and our extended summer-like weather and 60 miles of wide-open spaces make it easy to see why people are considering a fall trip to the Grand Strand.” 

The study defined fall from Sept. 1 through Nov. 30.

“Among all of the disruption and restrictions this year, 76 percent of U.S. travelers continue to say that travel is important to them, even if they can’t experience the world like they used to,” said Christopher Hsi, consumer market research lead analyst for Tripadvisor in a prepared statement. “The pandemic has forced travelers to be creative and explore new destinations in ways they may not have considered previously. This fall, we’re seeing a rise in destinations where travelers can relax and rejuvenate, as opposed to the busy hustle and bustle of popular cities.”

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The study showed domestic travelers are more keen to visit beach destinations, and are less interested in central city getaways, and 61 percent of U.S. travelers are more likely to consider outdoor or nature trips.

Other findings from the report include travelers are looking for short getaways with 55 percent of fall travelers booking 2-5 night stays, and 36 percent booking short one-night stays. Fall travelers are booking more near-term trips, often less than a week in advance, the report showed.

Those two key findings resonate with the Myrtle Beach market as more than 70 percent of Grand Strand visitors drive to Myrtle Beach and reservations are typically made the week of the trip, usually based on weather, area hospitality experts said. 

“We are doing everything we can through our marketing efforts to encourage those who are searching our destination to go ahead and book their escape to the beach this fall,” Riordan said in the email.

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