Business community being targeted by 386-room five-star hotel which will feature a full floor of meeting rooms

UAE-based independent hotel management company Aleph Hospitality has announced its entry into the Middle East market with the signing of its first hotel in Dubai.

The 386-room five-star hotel, located on Sheikh Zayed Road next to the Museum of the Future, is set to open in the second quarter of 2021 and will be internationally branded.

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The property will feature a full floor of meeting rooms as well as two restaurants, a pool and spa facilities.

The announcement comes as Aleph Hospitality said it is experiencing significant growth across its target geographies in the Middle East and Africa.

The company said in a statement issued at the Arabian Hotel Investment Conference (AHIC) in Dubai that it has secured a number of new contracts over the last six months during the global pandemic and is set to double the number of operating hotels by December.

Bani Haddad, founder and managing director of Aleph Hospitality, said: “We are very excited about the signing of the management agreement for our first hotel in the UAE and look forward to announcing the brand soon. After considerable success growing rapidly in Africa, we are now adding the Middle East to our focus.

“The strong demand we’re witnessing – even during the Covid-19 global pandemic – has proven that our model and the services we provide are the right solution for hotel owners and international brands alike.”

“Given the current growth and our healthy pipeline, we are confident of achieving and very likely exceeding our target of 35 hotels by 2025,” added Haddad.

Aleph Hospitality manages hotels directly for owners and facilitates franchising partnerships with leading global brands. It has 10 open and operating hotels in its portfolio.

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